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Who am I

My name is irra­tional: for we are… irrational?

This para­phrase (of the sen­tence “my name is legion: for we are many”) truthly describes my atti­tude to design, brand­ing and mar­ket­ing strat­egy nowadays.

In the world, where every­thing is so logic, ratio­nal and… bor­ing, the only rem­edy is to be chaotic in inter­nal logic, add irra­tional ideas to a com­mon strat­egy and look for eye-catching ideas worth spreading.

Design is not just what it looks and feels like. Design is how it works and spreads, how it evolves.

The con­stant evo­lu­tion is the main fac­tor of progress. I can help you make your first steps on the road to change. Meet my mas­cot — Simon the Ape — the sym­bol of progress (which is so Dar­win­ian, don’t you think?). So write me a few words and do the evolution!

My real name is Piotr Iwo Fijałkowski. I’m a free­lance designer set­tled in War­saw, Poland. I’m cur­rently avail­able for cre­ative work. You can always write me a few words and I promise to con­tact you ASAP and add the irra­tional fac­tor to your project.